PELATIHAN ONLINE MARKETING BAGI PELAKU UMKM BIDANG PARIWISATA DI DESA LENGKONG, RAKIT, BANJARENGARA, JAWA TENGAH DALAM PENINGKATAN KUALITAS PELAYANAN MENJADI DESA WISATA BERBASIS DESTINASI DIGITAL

Abstract

From the activities or community service programs that have been carried out by the Lengkong Village residents before participating in this Digital Marketing Workshop, they do not understand the concept of digitalization-based services, so they have not been able to optimize the use of social media from their tourist villages to improve services to visitors. After they took part in this Digital Marketing Workshop, their knowledge and insight increased, the youth, especially those involved in the management of the Lengkong Tourism Village, were able to understand the concept of digital-based services and they were able to further optimize the use of social media in the Tourism Village, Lengkong Village, Banjarnegara.