FAKTOR-FAKTOR MODERATING KEUNGGULAN KOMPETITIF UMKM PADA MASA COVID-19
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Published:
Jul 31, 2024
Keywords:
Market Orientation, Competitive Advantage, Business Performance
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Abstract
ABSTRACT
The economy reaps substantial benefits from the contributions of micro, small, and medium enterprises (MSMEs). Despite their pivotal role in sustaining the national economy during the 2008 global financial crisis, where they generated employment and diversified exports beyond oil and gas, MSMEs in Indonesia have faced their most severe setback with the advent of Covid-19. Navigating through market upheavals now requires the adaptability of MSMEs, given the growing consumer demand for innovative products. The competitiveness and marketing efficacy of MSMEs hinge on their market and entrepreneurial orientations. This research endeavors to ascertain the significant impact of market and entrepreneurial orientations on company performance amid the pandemic, and to what extent these orientations exert influence. A total of 104 MSME participants were involved in the study, with SEM PLS employed as the methodology. The findings underscore that a focus on the market correlates with an increased likelihood of business success. Additionally, a positive relationship exists between competitive advantage and business performance, with no moderation observed in the connections between market orientation, entrepreneurial orientation, and business performance by competitive advantage.
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How to Cite
Supriatin, D. (2024). FAKTOR-FAKTOR MODERATING KEUNGGULAN KOMPETITIF UMKM PADA MASA COVID-19. Medikonis, 15(2), 145–159. https://doi.org/10.52659/medikonis.v15i2.108
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Covin, JG, Green, KM, & Slevin, DP (2016). Strategic process effects on the entrepreneurial orientation-sales growth rate relationship. Academy of Management 2005 Annual Meeting: A New Vision of Management in the 21st Century, AOM 2005 , 57–81. https://doi.org/10.5465/ambpp.2005.18778648
Cuevas-Vargas, H., & Parga-Montoya, N. (2022). How ICT usage affect frugal innovation in Mexican small firms. The mediating role of entrepreneurial orientation. Procedia Computer Science , 199 , 223–230. https://doi.org/10.1016/j.procs.2022.01.028
Dabrowski, D., Brzozowska-Woś, M., Gołąb-Andrzejak, E., & Firgolska, A. (2019). Market orientation and hotel performance: The mediating effect of creative marketing programs. Journal of Hospitality and Tourism Management , 41 (xxxx), 175–183. https://doi.org/10.1016/j.jhtm.2019.10.006
de Guimarães, JCF, Severo, EA, & de Vasconcelos, CRM (2018). The influence of entrepreneurial, market, knowledge management orientations on cleaner production and the sustainable competitive advantage. Journal of Cleaner Production , 174 , 1653–1663. https://doi.org/10.1016/j.jclepro.2017.11.074
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Eunike, K., & Utama, L. (2021). Factors Affecting the Performance of Culinary SMEs During the COVID-19 Pandemic. Journal of Managerial And Entrepreneurship , 3 (3), 771. https://doi.org/10.24912/jmk.v3i3.13209
Feranita, NV, & Setiawan, HA (2018). The Role of Competitive Advantage in Mediating the Impact of Market Orientation and Entrepreneurship Orientation on MSME Performance. Scientific Magazine "DIAN ILMU," 18 (1), 54–70. https://doi.org/https://doi.org/10.37849/midi.v18i1.110
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Fitriana, A., Setyanugraha, R. S., & Hasibuan, R. R. (2021). Pengelolaan Keuangan Keluarga dalam Upaya Meningkatkan Produktivitas Masyarakat yang Mandiri Kelurahan Teluk Kabupaten Banyumas. Perwira Journal of Community Development, 1(1), 37-41.
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Greenley, GE (2016). Market Orientation and Company Performance: Empirical Evidence From UK Companies. British Journal of Management , 6 (1), 1–13. https://doi.org/10.1111/j.1467-8551.1995.tb00082.x
Hardilawati, W. Laura. (2020). MSME Survival Strategy in the Midst of the Covid-19 Pandemic Journal of Accounting and Economics , 10 (1), 89–98. https://doi.org/10.37859/jae.v10i1.1934
Harris, L. (2016). Market Orientation And Performance: Objective And Subjective Empirical Evidence From Uk Companies. Journal of Management Studies , 38 (1), 17–43. https://doi.org/https://doi.org/10.1111/1467-6486.00226
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