Anteseden Niat Membeli Produk Counterfeit
Article Sidebar
Main Article Content
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh variabel novelty seeking, brand image, materialism terhadap niat membeli produk counterfeit. Populasi penelitian ini yaitu masyarakat di Kabupaten Kebumen. Sampel dalam penelitian ini sebanyak 100 orang. Teknik pengambilan sampel yang digunakan adalah non-probability sampling. Metode pengumpulan data dengan kuesioner. Analisis data menggunakan analisis deskriptif, dan analisis statistik. Alat bantu Pengolahan data yang digunakan adalah SPSS for windows versi 25.0. Hasil penelitian ini menunjukkan bahwa (1) variabel novelty seeking berpengaruh terhadap niat membeli produk counterfeit. (2) variabel brand image berpengaruh terhadap niat membeli produk counterfeit.(3) variabel materialism berpengaruh terhadap niat membeli produk counterfeit.
Article Details
Retained Rights/Terms and Conditions of Publication
1. As an author you (or your employer or institution) may do the following:
- make copies (print or electronic) of the article for your own personal use, including for your own classroom teaching use;
- make copies and distribute such copies (including through e-mail) of the article to research colleagues, for the personal use by such colleagues (but not commercially or systematically, e.g. via an e-mail list or list server);
- present the article at a meeting or conference and to distribute copies of the article to the delegates attending such meeting;
- for your employer, if the article is a ‘work for hire’, made within the scope of your employment, your employer may use all or part of the information in the article for other intra-company use (e.g. training);
- retain patent and trademark rights and rights to any process, procedure, or article of manufacture described in the article;
- include the article in full or in part in a thesis or dissertation (provided that this is not to be published commercially);
- use the article or any part thereof in a printed compilation of your works, such as collected writings or lecture notes (subsequent to publication of the article in the journal); and prepare other derivative works, to extend the article into book-length form, or to otherwise re-use portions or excerpts in other works, with full acknowledgement of its original publication in the journal;
- may reproduce or authorize others to reproduce the article, material extracted from the article, or derivative works for the author’s personal use or for company use, provided that the source and the copyright notice are indicated, the copies are not used in any way that implies RCEPM-LIPI endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
All copies, print or electronic, or other use of the paper or article must include the appropriate bibliographic citation for the article’s publication in the journal.
2. Requests from third parties
Although authors are permitted to re-use all or portions of the article in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use. Requests for all uses not included above, including the authorization of third parties to reproduce or otherwise use all or part of the article (including figures and tables), should be referred to RCEPM-LIPI by going to our website athttp://telimek.lipi.go.id.
3. Author Online Use
- Personal Servers. Authors and/or their employers shall have the right to post the accepted version of articles pre-print version of the article, or revised personal version of the final text of the article (to reflect changes made in the peer review and editing process) on their own personal servers or the servers of their institutions or employers without permission from RCEPM-LIPI, provided that the posted version includes a prominently displayed RCEPM-LIPI copyright notice and, when published, a full citation to the original publication, including a link to the article abstract in the journal homepage. Authors shall not post the final, published versions of their papers;
- Classroom or Internal Training Use. An author is expressly permitted to post any portion of the accepted version of his/her own articles on the author’s personal web site or the servers of the author’s institution or company in connection with the author’s teaching, training, or work responsibilities, provided that the appropriate copyright, credit, and reuse notices appear prominently with the posted material. Examples of permitted uses are lecture materials, course packs, e-reserves, conference presentations, or in-house training courses;
- Electronic Preprints. Before submitting an article to an MEV Journal, authors frequently post their manuscripts to their own web site, their employer’s site, or to another server that invites constructive comment from colleagues. Upon submission of an article to MEV Journal, an author is required to transfer copyright in the article to RCEPM-LIPI, and the author must update any previously posted version of the article with a prominently displayed RCEPM-LIPI copyright notice. Upon publication of an article by the RCEPM-LIPI, the author must replace any previously posted electronic versions of the article with either (1) the full citation to the work with a Digital Object Identifier (DOI) or link to the article abstract in MEV journal homepage, or (2) the accepted version only (not the final, published version), including the RCEPM-LIPI copyright notice and full citation, with a link to the final, published article in journal homepage.
4. Articles in Press (AiP) service
RCEPM-LIPI may choose to publish an abstract or portions of the paper before we publish it in the journal. Please contact our Production department immediately if you do not want us to make any such prior publication for any reason, including disclosure of a patentable invention.
5. Author/Employer Rights
If you are employed and prepared the article on a subject within the scope of your employment, the copyright in the article belongs to your employer as a work-for-hire. In that case, RCEPM-LIPI assumes that when you sign this Form, you are authorized to do so by your employer and that your employer has consented to the transfer of copyright, to the representation and warranty of publication rights, and to all other terms and conditions of this Form. If such authorization and consent has not been given to you, an authorized representative of your employer should sign this Form as the Author.
6. RCEPM-LIPI Copyright Ownership
It is the formal policy of RCEPM-LIPI to own the copyrights to all copyrightable material in its technical publications and to the individual contributions contained therein, in order to protect the interests of the RCEPM-LIPI, its authors and their employers, and, at the same time, to facilitate the appropriate re-use of this material by others. RCEPM-LIPI distributes its technical publications throughout the world and does so by various means such as hard copy, microfiche, microfilm, and electronic media. It also abstracts and may translate its publications, and articles contained therein, for inclusion in various compendiums, collective works, databases and similar publications
References
Abid, M., & Abbasi, M. (2014). Antecedents and outcomes of consumer buying attitude; the case of Pakistani counterfeit market. Indian J. Sci. Res, 8(1), 165–176.
Belk, R. W. (1997). Third world consumer culture. Frontier Issues in Economic Thought, 2, 311–313.
Bian, X., & Moutinho, L. (2009). An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62(3), 368–378.
Chaudhry, P. E., & Stumpf, S. A. (2011). Consumer complicity with counterfeit products. Journal of Consumer Marketing, 28(2), 139–151. https://doi.org/10.1108/07363761111115980
Cheng, S.-I., Fu, H.-H., & Tu, L. (2011). Examining customer purchase intentions for counterfeit products based on a modified theory of planned behavior. International Journal of Humanities and Social Science, 1(10), 278–284.
Chuchinprakarn, S. (2003). Consumption of counterfeit goods in Thailand: who are the patrons? ACR European Advances.
Cleveland, M., Laroche, M., & Papadopoulos, N. (2009). Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes. Journal of International Marketing, 17(1), 116–146.
Eisend, Marin, & Schuchert-Güler, P. (2006). Explaining counterfeit purchases: A review and preview. Academy of Marketing Science Review, 2006(12), 1.
Eisend, Martin, Hartmann, P., & Apaolaza, V. (2017). Who buys counterfeit luxury brands? A meta-analytic synthesis of consumers in developing and developed markets. Journal of International Marketing, 25(4), 89–111. https://doi.org/10.1509/jim.16.0133
Furnham, A., & Valgeirsson, H. (2007). The effect of life values and materialism on buying counterfeit products. Journal of Socio-Economics, 36(5), 677–685. https://doi.org/10.1016/j.socec.2007.01.004
Gentry, J. W., Putrevu, S., & Shultz, C. J. (2006). The effects of counterfeiting on consumer search. Journal of Consumer Behaviour: An International Research Review, 5(3), 245–256.
Ghartey, A., & Mensah, F. B. (2015). Ghanaian Consumers’ Attitude towards the Purchase of Counterfeit Textile Products: A Case Study of Cape Coast Metropolis. Journal of Business and Enterprise Development, 5, 18–35.
Graham, J. F. (1999). Materialism and consumer behavior: Toward a clearer understanding. Journal of Social Behavior and Personality, 14(2), 241.
Haseeb, A., & Mukhtar, A. (2016). Antecedents of Consumer ’ s Purchase Intention of Counterfeit Luxury Product. Journal of Marketing and Consumer Research, 28(1), 15–25.
Hidayat, A., & Diwasasri, A. H. A. (2013). Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers. International Journal of Marketing Studies, 5(4), 143–151. https://doi.org/10.5539/ijms.v5n4p143
Hirschman, E. C. (1980). Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research, 7(3), 283–295.
Inkon, K. (2013). A study on luxuries possession desires and purchase intention: A comparative study between luxuries and imitations. Academy of Entrepreneurship Journal, 19(3), 63.
Kaufmann, H. R., Petrovici, D. A., Filho, C. G., & Ayres, A. (2016). Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research, 69(12), 5735–5747. https://doi.org/10.1016/j.jbusres.2016.05.003
Kozar, J. M., & Marcketti, S. B. (2011). Examining ethics and materialism with purchase of counterfeits. Social Responsibility Journal, 7(3), 393–404. https://doi.org/10.1108/17471111111154536
Nagar, K., & Singh, V. P. (2019). Modelling the Effects of Materialism, Ethics and Variety-Seeking Behaviour on Counterfeit Consumption of Young Consumers. Global Business Review, 1–14. https://doi.org/10.1177/0972150918818015
Newell, S. (2013). Brands as masks: Public secrecy and the counterfeit in Côte d’Ivoire. Journal of the Royal Anthropological Institute, 19(1), 138–154. https://doi.org/10.1111/1467-9655.12007
Norum, P. S., & Cuno, A. (2011). Analysis of the demand for counterfeit goods. Journal of Fashion Marketing and Management, 15(1), 27–40. https://doi.org/10.1108/13612021111112322
Patiro, S. P. S., & Sihombing, S. O. (2014). Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior. International Research Journal of Business Studies, 7(2), 109–120. https://doi.org/10.21632/irjbs.7.2.109-120
Phau, I., Sequeira, M., & Dix, S. (2009). Consumers’ willingness to knowingly purchase counterfeit products. Direct Marketing: An International Journal, 3(4), 262–281. https://doi.org/10.1108/17505930911000865
Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26(1), 15–27. https://doi.org/10.1108/07363760910927019
Purwanto, P., Margiati, L., Kuswandi, K., & Prasetyo, B. (2019). Consumer motives for purchasing counterfeit luxury products: Behind the status signaling behavior using brand prominence. Business: Theory and Practice, 20, 208–215. https://doi.org/10.3846/btp.2019.20
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303–316.
Riptiono, S., & Setyawati, H. A. (2019). Does Islamic Religiosity Influence Female Muslim Fashion Trend Purchase Intention? An Extended of Theory of Planned Behavior. Iqtishadia: Jurnal Kajian Ekonomi Dan Bisnis Islam, 12(1), 16–36.
Srisomthavil, N., & Assarut, N. (2018). The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention. Market-Trziste, 30(1), 41–60. https://doi.org/10.22598/mt/2018.30.1.41
Teah, M., Phau, I., & Huang, Y. (2015). Devil continues to wear “counterfeit” Prada: A tale of two cities. Journal of Consumer Marketing.