PENGARUH STRATEGI PEMASARAN ONLINE DAN PERSAINGAN TERHADAP PENINGKATAN PENJUALAN PADA RESTO ONLINE DI BANJARNEGARA

Article Sidebar

Download PDF
Published: Jan 31, 2023
DOI: https://doi.org/10.52659/medikonis.v14i1.82
Keywords:
Sales Increase, Strategy, Online Marketing, Competition

Main Article Content

Setijadi Setijadi
STIE Tamansiswa
Ratna Suryani
Siti Maesaroh
Lisa Ariyanti

Abstract

ABSTRACT 


This study discusses the phenomenon that occurs in online restaurants in the city of Banjarnegara where online marketing strategies and competition should be a good impact on increasing sales. achieve a consistent increase in sales. The purpose of this study is to determine the effect of online marketing strategies and competition in online restaurants in Banjarnegara. This type of research is quantitative research. Data was collected by distributing questionnaires, the data obtained from the research sample were 80 people. The sampling technique of this study used the Accidental Sampling method. Multiple linear regression data analysis. Quantitative analysis in this study uses validity and reliability tests with Cronbach'a Alpha. Classical assumption test includes normality test, heteroscedasticity test and multicollinearity. The results of this study indicate that partially online marketing strategy has an effect on increasing sales, partially competition has no effect on increasing sales and simultaneously online marketing strategies and competition have an effect on increasing sales. The value of the coefficient of determination is 0.562, which means that the percentage of online marketing strategy variables and competition affects an increase in sales of 56.2% and the remaining 44.8% is influenced by other variables not included in this study.

Article Details

How to Cite
Setijadi, S., Suryani, R., Maesaroh, S., & Ariyanti, L. (2023). PENGARUH STRATEGI PEMASARAN ONLINE DAN PERSAINGAN TERHADAP PENINGKATAN PENJUALAN PADA RESTO ONLINE DI BANJARNEGARA. Medikonis, 14(1), 1 - 14. https://doi.org/10.52659/medikonis.v14i1.82
Issue
Vol 14 No 1 (2023): Januari 2023
Section
Articles

Retained Rights/Terms and Conditions of Publication

1. As an author you (or your employer or institution) may do the following:

  • make copies (print or electronic) of the article for your own personal use, including for your own classroom teaching use;
  • make copies and distribute such copies (including through e-mail) of the article to research colleagues, for the personal use by such colleagues (but not commercially or systematically, e.g. via an e-mail list or list server);
  • present the article at a meeting or conference and to distribute copies of the article to the delegates attending such meeting;
  • for your employer, if the article is a ‘work for hire’, made within the scope of your employment, your employer may use all or part of the information in the article for other intra-company use (e.g. training);
  • retain patent and trademark rights and rights to any process, procedure, or article of manufacture described in the article;
  • include the article in full or in part in a thesis or dissertation (provided that this is not to be published commercially);
  • use the article or any part thereof in a printed compilation of your works, such as collected writings or lecture notes (subsequent to publication of the article in the journal); and prepare other derivative works, to extend the article into book-length form, or to otherwise re-use portions or excerpts in other works, with full acknowledgement of its original publication in the journal;
  • may reproduce or authorize others to reproduce the article, material extracted from the article, or derivative works for the author’s personal use or for company use, provided that the source and the copyright notice are indicated, the copies are not used in any way that implies RCEPM-LIPI endorsement of a product or service of any employer, and the copies themselves are not offered for sale.

All copies, print or electronic, or other use of the paper or article must include the appropriate bibliographic citation for the article’s publication in the journal.

 

2. Requests from third parties

Although authors are permitted to re-use all or portions of the article in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use. Requests for all uses not included above, including the authorization of third parties to reproduce or otherwise use all or part of the article (including figures and tables), should be referred to RCEPM-LIPI by going to our website athttp://telimek.lipi.go.id.

 

3. Author Online Use

  • Personal Servers. Authors and/or their employers shall have the right to post the accepted version of articles pre-print version of the article, or revised personal version of the final text of the article (to reflect changes made in the peer review and editing process) on their own personal servers or the servers of their institutions or employers without permission from RCEPM-LIPI, provided that the posted version includes a prominently displayed RCEPM-LIPI copyright notice and, when published, a full citation to the original publication, including a link to the article abstract in the journal homepage. Authors shall not post the final, published versions of their papers;
  • Classroom or Internal Training Use. An author is expressly permitted to post any portion of the accepted version of his/her own articles on the author’s personal web site or the servers of the author’s institution or company in connection with the author’s teaching, training, or work responsibilities, provided that the appropriate copyright, credit, and reuse notices appear prominently with the posted material. Examples of permitted uses are lecture materials, course packs, e-reserves, conference presentations, or in-house training courses;
  • Electronic Preprints. Before submitting an article to an MEV Journal, authors frequently post their manuscripts to their own web site, their employer’s site, or to another server that invites constructive comment from colleagues. Upon submission of an article to MEV Journal, an author is required to transfer copyright in the article to RCEPM-LIPI, and the author must update any previously posted version of the article with a prominently displayed RCEPM-LIPI copyright notice. Upon publication of an article by the RCEPM-LIPI, the author must replace any previously posted electronic versions of the article with either (1) the full citation to the work with a Digital Object Identifier (DOI) or link to the article abstract in MEV journal homepage, or (2) the accepted version only (not the final, published version), including the RCEPM-LIPI copyright notice and full citation, with a link to the final, published article in journal homepage.

 

4. Articles in Press (AiP) service

RCEPM-LIPI may choose to publish an abstract or portions of the paper before we publish it in the journal. Please contact our Production department immediately if you do not want us to make any such prior publication for any reason, including disclosure of a patentable invention.

 

5. Author/Employer Rights

If you are employed and prepared the article on a subject within the scope of your employment, the copyright in the article belongs to your employer as a work-for-hire. In that case, RCEPM-LIPI assumes that when you sign this Form, you are authorized to do so by your employer and that your employer has consented to the transfer of copyright, to the representation and warranty of publication rights, and to all other terms and conditions of this Form. If such authorization and consent has not been given to you, an authorized representative of your employer should sign this Form as the Author.

 

6. RCEPM-LIPI Copyright Ownership

It is the formal policy of RCEPM-LIPI to own the copyrights to all copyrightable material in its technical publications and to the individual contributions contained therein, in order to protect the interests of the RCEPM-LIPI, its authors and their employers, and, at the same time, to facilitate the appropriate re-use of this material by others. RCEPM-LIPI distributes its technical publications throughout the world and does so by various means such as hard copy, microfiche, microfilm, and electronic media. It also abstracts and may translate its publications, and articles contained therein, for inclusion in various compendiums, collective works, databases and similar publications

References

Al Riananda, 2019. Pengaruh Kualitas Pelayan Dan Kepuasan Terhadap Loyalitas Nasabah Pada Bank Muamalat Kantor Cabang Pembantu Ponorogo. Skripsi. IAIN Diponegoro.

Amalia, Rizkha. 2014. Pengaruh Pemasaran Interaktif Terhadap Keputusan Pembelian di Loubelle Concept Store Bandung. Skripsi. Universitas Islam Bandung.

Bitar. 2022. Pengertian Persaingan – Macam, Bentuk, Fungsi, Hasil, Analisis, dan Contoh. Diakses 23 Maret 2022 dari https://www.gurupendidikan.co.id/pengertian-persaingan/

Darmajaya. 2019. Pengaruh Modal Usaha Strategi Pemasaran Dan Karakteristik Wirausaha Terhadap Pengembangan Usaha Mikro Kecil Menengah Di Kabupaten Tulungagung. Skripsi. UIN SATU Tulungagung.

Fakhri. 2020. Pengaruh Strategi Promosi Dan Diversivikasi Produk Terhadap Volume Penjualan Khodijah Hijab Di Kota Jambi. Skripsi. Universitas Islam Jambi.

Fauziah. 2020. Strategi Komunikasi Bisnis Online Shop “Shoppe” Dalam Meningkatkan Penjualan. Skripsi. Universitas 17 Agustus 1945.

Guntarayana, Indria. 2018. Strategi Pemasaran Online (Studi Kasus Facebook Marketing Warunk Bakso Mas Cingkrank di Mkasar). Vol 7. No 2. Diakses 23 Maret 2022 dari https://journal.unhas.ac.id/index.php/kareba/article/view/6907

Gusrizaldi. Komalasari. 2016. Analisis Faktor Yang Mempengaruhi Tingkat Penjualan Di Indrako Swalayan Teluk Kuantan. Vol 2. No 2. Diakses 23 Maret 2022 dari https://core.ac.uk/download/pdf/322503154.pdf

Kotler. Keller. 2016 Dalam Amalia. Pengaruh Pemasaran Interaktif Terhadap Keputusan Pembelian Di Loubelle Concept Bandung. Skripsi. Universitas Islam Bandung.

Kotler. and Keller. 2012. Manajemen pemasaran Edisi Millenium 1.
Jakarta: Prenhallindo. Edisi Milenium, 1.

Kotler. dan Setiawan. 2017. Marketing Management. 14th edn. New Jersey: Prentice Hall.

Kotler. Keller. 2014. American Marketing Association. Diakses 23 Maret 2022 dari http://repository.maranatha.edu/26588/9/1552118_References.pdf

Ma’ruf, Abdullah. 2013. Wirausaha Berbasis Syariah. Yogyakarta: Aswaja Pressindo.

Mamuriyah, Nimatul. 2021. Strategi Pemasaran Terhadap Peningkatan Penjualan Rumah Makan Gadih Minang. Vol 3. No 1. Diakses 23 Maret 2022 dari https://journal.uib.ac.id/index.php/nacospro/article/view/5973

Mulyani, Rizki, Esy. 2021. Strategi Pemasaran Untuk Meningkatkan Penjualan Pada PT. Bima Sakti Mutiara. Skripsi. Universitas Muhammadiyah Mataram.

Marliani. 2016. Motivasi Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan (Studi pada Karyawan PT. Bank Negara Indonesia (Persero) Tbk Cabang Karawang). Skripsi. Universitas Pasundan Bandung.

Rusydi, Abubakar. 2018. Manajemen Pemasaran. Bandung: Alfabeta.

Rosalina, Evi. Dan Insiatiningsih. 2021. Pengaruh Strategi Pemasaran Online Dengan Aplikasi Gojek Fitur GoFood Terhadap Peningkatan Pendapatan Usaha Kuliner di Yogyakarta. Yogyakarta: STIE Yogyakarta.

Sasangka. Rusmayadi. 2018. Pengaruh Kualitas Pelayanan Terhadap Volume Penjualan Pada Mini Market Minimart’90 Bandung. Vol 2. No 1.

Setiawati. 2017. Pengaruh Strategi Pemasaran Terhadap Peningkatan Laba. Vo l . No 1. Diakses 23 Maret 2022 dari http://www.ejurnal.stiedharmaputra-smg.ac.id/index.php/PRO/article/view/263

Sugiyono. Lina. 2018. Meningkatkan Kualitas Produk Sebagai Strategi Fundamental Dalam Bersaing. Economic, Accounting, Management and Business. Yogyakarta: Vol 1. No 1.

Sugiyono. Syafnidawaty. 2020. Data Primer.https://raharja.ac.id/2020/11/08/data-primer/

Tribun news. 2021. Tingkat Ekonomi Saat Pandemi Covid-19 di Banjarnegara. Diakses 23 Maret 2022, dari https://tribratanews.banjarnegara.jateng.polri.go.id/2021/06/tingkatkan-ekonomi-saat-pandemi-covid-19-paguyuban-resto-online-sarsipol-banjarnegara-luncurkan-katalog-menu-resto/

Ulfah, Fadilah. Nur, Khofifah. Salsabila. Evanita, Susi. Friyatmi. 2021. Analisis Strategi Pemasaran Online Untuk Meningkatkan Daya Saing UMKM ( Studi Keju Lasi). Vol. 5. No. 2. Diakses 23 Maret 2022 dari https://jptam.org/index.php/jptam/article/view/1277